I was puzzled and a bit troubled that my pricey liberal arts education, which, at the least, should have made me really good at cocktail chatter, could have failed to prepare me to interpret the metanarrative which was surely lurking in those two incongruous bits of ad copy.
Eventually I realized that some advertisers are just dumb.
I was reminded of this ad, and of my subsequent realization, upon spotting Volkswagen's full page wrap-around advert in the Times of India yesterday, which is pictured above.
The ad copy doesn't get much better in the smaller type below. Specifically, the statement 'back in the 30s, we started out producing cars for the people," seems a little disingenuous in eliding the context of producing the people's car in Germany as the Nazi Party was consolidating power.
In any case, the upshot is that VW is joining the large pool of car manufacturers plying their trade in India. Of which more, soon.
